Top 10 Social Media Platforms in India for 2023

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Social media has become an integral part of our daily lives, and the trend is no different in India. With over 700 million internet users in the country, social media platforms have become crucial tool for communication, entertainment, and even business. In this blog post, we will take a look at the most used social media apps in India and the top social media platforms in India for 2023.



  1. WhatsApp: With over 400 million users in India, WhatsApp is the most popular social media app in the country. The instant messaging app is widely used for personal and business communication and has become an integral part of daily life in India.
  2. Facebook: With over 300 million users in India, Facebook is the second most popular social media app in the country. The social networking platform is widely used for personal and business communication and is a great tool for staying connected with friends and family.
  3. YouTube: With over 250 million users in India, YouTube is the third most popular social media app in the country. The video-sharing platform is widely used for entertainment and education and is a great way to stay up-to-date on the latest trends and developments.
  4. Instagram: With over 200 million users in India, Instagram is the fourth most popular social media app in the country. The photo and video-sharing app is widely used for entertainment and to showcase personal and professional lives.
  5. TikTok: With over 200 million users in India, TikTok is the fifth most popular social media app in the country. The short-form video app is widely used for entertainment, but it’s been banned in India since 2020.
  6. Twitter: With over 150 million users in India, Twitter is the sixth most popular social media app in the country. The microblogging platform is widely used for news, information and entertainment.
  7. LinkedIn: With over 75 million users in India, LinkedIn is the seventh most popular social media app in the country. The professional networking platform is widely used for job search and professional communication.
  8. Snapchat: With over 50 million users in India, Snapchat is the eighth most popular social media app in the country. The multimedia messaging app is widely used for personal and entertainment.
  9. Pinterest: With over 25 million users in India, Pinterest is the ninth most popular social media app in the country. The visual search and discovery platform is widely used for fashion, design, and home decor.
  10. Telegram: With over 20 million users in India, Telegram is the tenth most popular social media app in the country. The instant messaging app is widely used for personal and group communication, and is known for its end-to-end encryption and large file-sharing capabilities.

When it comes to social media platforms for business in 2023, LinkedIn and Instagram are the top choices, as they provide the best opportunities for professional networking and brand promotion. LinkedIn is great for B2B marketing, while Instagram is great for B2C marketing. Twitter and Facebook are also great options for businesses looking to connect with customers and promote their products and services.

In conclusion, social media apps have become an integral part of our daily lives in India. WhatsApp, Facebook, YouTube, Instagram, TikTok, Twitter, LinkedIn, Snapchat, Pinterest, and Telegram are the top 10 social media apps in India. For businesses, LinkedIn and Instagram are the best social media platforms for marketing and promotion in 2023. As the digital landscape continues to evolve, it will be important for businesses to stay on top of the latest trends and developments in social media in order to stay competitive and connect with customers in the most effective way.

Location: India

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